Create occasion ownership with emotional benefits leveraging on the season of emotional bond created by ELARABY on Father’s Day. Targeting Brand Awareness and Brand Love Emotionally influence the value of “ Appreciation ” for the role of the Father in society.

Focusing on El Araby’s core value (trust) in an indirect approach.
Addressing the importance of fathers through every element and pillar they represent and provide to their families.
Taking the audience through a heartfelt journey emphasizing on fathers giving trust and sanctuary, being the fighter, the sacrificer, the protector, and the teacher. All in the voice of a son expressing his gratitude to his father and
giving his respects, wishing his father a happy father’s day.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

The leading Egyptian electronic and technology retailer found that its attention-grabbing Facebook video ads increased brand preference and brand affinity by 2.7 points.
Meta ( Facebook ) wrote about El Araby success story.

Elaraby Group: Facebook ads case study | Meta for Business

Meta Facebook

Brand awareness campaigns:

TVCs can help to build brand recognition and familiarity among a broad audience, by showcasing the brand’s values, personality, or unique selling proposition.