Sahl Hasheesh

Sahl Hasheesh is one of the Red Sea’s most established destinations, but its brand hadn’t kept pace with it. The logo had technical flaws, the visual language was inconsistent across touchpoints, and the imagery no longer showed the destination at its best. The brief was to refresh the brand without losing the recognition it had built over the years. That meant fixing the logo, building a complete identity around it, and giving the destination new visuals and a consistent voice on social media.